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Course Overview

Artist & Repertoire – The Business of Recognising Talent

The Lowdown

In this course we will be looking at how A&R and talent spotting are very much an essential part of the music & entertainment structure.

Everybody wanting to work in this industry should nurture and develop the ability to spot or recognise talent. From booking agents to the record companies, from a music publisher working with developing songwriters, to artist managers – you should always be on the look-out for the next big thing.

Get an understanding of not just talent recognition, but understanding the development of the creative and commercial opportunities that can lie within the talent.

It would be true to say that recognition of talent and good A&R is the lifeblood of the industry. It pumps blood through its veins!

What’s In It For Me?

  • Recognise that anybody can be a talent scout/A&R person – even you!
  • If you’re an act – do you have what an A&R person is looking for?
  • Understand the major players in A&R :  booking agents, artist managers & music publishers
  • You will learn about A&R from some of the most successful A&R people in the industry

Enrol Today for Instant Access

Get the necessary skills for a great introduction & understanding of the music business, through lessons covering all aspects of the music industry. Continuous Music will provide you with sound music industry knowledge, with no tests or assessments - just the info you need - self-paced.

Sign Up Now Frequently Asked Questions
Elle Baltra Having Breakfast With A Friend
"I met Ben as a mature age student. Right from the get-go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work.  I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben"
Elle Baltra, MTV Australia Presentation Scheduler
Picture Of Mike Cotton Stapleton

“In 2015, at the ripe old age of 36, I made the decision to go back to school to further my education in the Entertainment Industry. Filled with many emotions – predominantly fear and self-doubt – I walked in to my very first lecture. I was fortunate enough to have Ben running that class and I was made to feel instantly at ease.

His incredibly warm, open and humorous persona was only superseded by his wealth of experience and knowledge of the Music Industry. His authentic passion for both the industry and education was infectious and I sincerely enjoyed every class I had with him. Ben made an extraordinary effort with me personally to make me feel supported at a time when I was feeling quite doubtful that emerging in to an industry at my age was a sound choice.

More recently I have graduated from that educational facility and have gone on to create my own successful business. It was having lecturers like Ben Steer that instilled in me not only the education and tools required to create my own dream job but more importantly the self-belief and how to think creatively. 

Ben was truly the best teacher I have had. I couldn’t recommend him more.”

Mike Cotton-Stapleton, JMC Business & Management Graduate
Black And White Picture Of Thomas Macokatic
"I met Ben as a mature age student. Right from the get go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work.  I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben".
Thomas Macokatic, Musician
Rick Grossman Signing On Stage

"I've known Ben for many years now through different bands that I've played in. Ben's background has been working with the great record companies and in various departments. For instance; promotion, A&R and publicity. He has a great love of music from both as a fan and from a commercial point of view. I would like to mention Ben's particular ability to connect with any band on any level. He has a great rapport with every band he's worked with. I wish him all the best with Continuous Music - it's such a great idea".

Rick Grossman, Hoodoo Gurus
Elle Baltra Having Breakfast With A FriendPicture Of Mike Cotton StapletonBlack And White Picture Of Thomas MacokaticRick Grossman Signing On Stage
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