Courses

#Marketing

Course Overview

Marketing – Why I Need To Understand The Market

The Lowdown

By undertaking this course you will discover that marketing is really about the process of exchange. You, as an act or manager (or both) will learn about the needs of your particular market, understand how to communicate with that market and provide your goods/services to that market at a profit.

You will get a feel for exchanging your product in return for something of value (money or goodwill).

What you’ll take away in an understanding of communication, finding out what consumers want and fulfiling their needs and desires.

What’s In It For Me

Learn how to be an ‘arts marketing warlord’
Find out what are the main ingredients in my marketing cocktail
Know what the cool kids like – know who you’re talking to
Understand the essential elements of marketing
Develop your blueprint for your fantastic marketing plan

Course Content

Modules Status

What Is This Thing Called Marketing?

What Your Customers Want

So Who Is Your Market?

Marketing Segmentation

Good Communication

The Marketing Mix

The Marketing Process

The Marketing Plan

Marketing Plan Template

In Summary

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Get the necessary skills for a great introduction & understanding of the music business, through lessons covering all aspects of the music industry. Continuous Music will provide you with sound music industry knowledge, with no tests or assessments - just the info you need - self-paced.

“In 2015, at the ripe old age of 36, I made the decision to go back to school to further my education in the Entertainment Industry. Filled with many emotions – predominantly fear and self-doubt – I walked in to my very first lecture. I was fortunate enough to have Ben running that class and I was made to feel instantly at ease.

His incredibly warm, open and humorous persona was only superseded by his wealth of experience and knowledge of the Music Industry. His authentic passion for both the industry and education was infectious and I sincerely enjoyed every class I had with him. Ben made an extraordinary effort with me personally to make me feel supported at a time when I was feeling quite doubtful that emerging in to an industry at my age was a sound choice.

More recently I have graduated from that educational facility and have gone on to create my own successful business. It was having lecturers like Ben Steer that instilled in me not only the education and tools required to create my own dream job but more importantly the self-belief and how to think creatively.

Ben was truly the best teacher I have had. I couldn’t recommend him more.”

Mike Cotton-Stapleton, JMC Business & Management Graduate

Ben Steer is one of the top Music Business Management educators in the world, with a huge career in the Australian Music industry and having worked in Music Business Education at the highest level. Ben’s development of Continuous Music has provided a short cut of information and tools for Music Industry hopefuls, rolling a career’s worth of knowledge and information into one place and allowing both the new and experienced to learn what they need to know to achieve their goals and be successful in the Music Industry.

Mickey Pye Owner , Bathurst Academy of Music . Recording Artist and touring musician.

“I met Ben as a mature age student. Right from the get go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work. I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben”.

Thomas Macokatic, Musician

“I’ve known Ben for many years now through different bands that I’ve played in. Ben’s background has been working with the great record companies and in various departments. For instance; promotion, A&R and publicity. He has a great love of music from both as a fan and from a commercial point of view. I would like to mention Ben’s particular ability to connect with any band on any level. He has a great rapport with every band he’s worked with. I wish him all the best with Continuous Music – it’s such a great idea”.

Rick Grossman, Hoodoo Gurus

“I met Ben as a mature age student. Right from the get-go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work. I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben”

Elle Baltra, MTV Australia Presentation Scheduler