Marketing – Why I Need To Understand The Market
By undertaking this course you will discover that marketing is really about the process of exchange. You, as an act or manager (or both) will learn about the needs of your particular market, understand how to communicate with that market and provide your goods/services to that market at a profit.
You will get a feel for exchanging your product in return for something of value (money or goodwill).
What you’ll take away in an understanding of communication, finding out what consumers want and fulfiling their needs and desires.
What’s In It For Me
- Learn how to be an ‘arts marketing warlord’
- Find out what are the main ingredients in my marketing cocktail
- Know what the cool kids like – know who you’re talking to
- Understand the essential elements of marketing
- Develop your blueprint for your fantastic marketing plan