Course Overview

Touring – Taking Your Music On The Road

The Lowdown

This course will introduce you to the world of playing your music live. It’s about taking your music to the streets and building an audience –  and growing your adoring fan base along the way.

We are going to discuss the big questions – like ‘why do I need to tour’?  We’ll give you a rundown on venues, from small to huge and help you understand how getting the venue right is so important, as well as touring strategies and touring promotional campaigns.

We also want to let you know about the all-important booking agent – what they do and how they will work with you and when you might be ready to secure one.

And finally, a bit of info on tour and concert promoters and the highly volatile world of staging events and touring international acts.

What’s In It For Me?

  • Identify where you/your act sits in the scheme of things & follow key steps to get out on the road
  • Work out what you actually want to get out of touring
  • Who gets you that gig? Find out and take it to the next level
  • Get bums on seats

Course Content

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Get the necessary skills for a great introduction & understanding of the music business, through lessons covering all aspects of the music industry. Continuous Music will provide you with sound music industry knowledge, with no tests or assessments - just the info you need - self-paced.

Sign Up Now Frequently Asked Questions

“In 2015, at the ripe old age of 36, I made the decision to go back to school to further my education in the Entertainment Industry. Filled with many emotions – predominantly fear and self-doubt – I walked in to my very first lecture. I was fortunate enough to have Ben running that class and I was made to feel instantly at ease.

His incredibly warm, open and humorous persona was only superseded by his wealth of experience and knowledge of the Music Industry. His authentic passion for both the industry and education was infectious and I sincerely enjoyed every class I had with him. Ben made an extraordinary effort with me personally to make me feel supported at a time when I was feeling quite doubtful that emerging in to an industry at my age was a sound choice.

More recently I have graduated from that educational facility and have gone on to create my own successful business. It was having lecturers like Ben Steer that instilled in me not only the education and tools required to create my own dream job but more importantly the self-belief and how to think creatively. 

Ben was truly the best teacher I have had. I couldn’t recommend him more.”

Mike Cotton-Stapleton, JMC Business & Management Graduate

"I've known Ben for many years now through different bands that I've played in. Ben's background has been working with the great record companies and in various departments. For instance; promotion, A&R and publicity. He has a great love of music from both as a fan and from a commercial point of view. I would like to mention Ben's particular ability to connect with any band on any level. He has a great rapport with every band he's worked with. I wish him all the best with Continuous Music - it's such a great idea".

Rick Grossman, Hoodoo Gurus
"I met Ben as a mature age student. Right from the get go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work.  I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben".
Thomas Macokatic, Musician
"I met Ben as a mature age student. Right from the get-go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work.  I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben"
Elle Baltra, MTV Australia Presentation Scheduler
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