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Course Overview

Touring – Taking Your Music On The Road

The Lowdown

This course will introduce you to the world of playing your music live. It’s about taking your music to the streets and building an audience –  and growing your adoring fan base along the way. These are the important elements of being a musician.

We are going to discuss the big questions – like ‘why do I need to tour’?  We’ll give you a rundown on venues, from small to huge and help you understand how getting the venue right is so important, as well as talk touring strategies and touring promotional campaigns.

As a musician,  you will also want to know about the all-important booking agent – what they do, how they will work with you the musician/band and when you might be ready to secure a booking agent.

And finally, a bit of info on tour and concert promoters and the highly dynamic world of staging large music events and touring international music acts.

What’s In It For Me?

  • As a musician – why do you have to go out and tour?
  • Identify where you/your music act sits in the scheme of things & follow key steps to get out on the road
  • Work out what you actually want to get out of touring
  • Who gets you that gig? Find out and take it to the next level
  • Get bums on seats

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Let’s Do The Business

Course Outline Let’s Do The Business – Going The Distance The Lowdown This course is about going into business for yourself. It’s about having the passion and drive to start your own business, and the ways to go about realising…

Course Details

Course Content

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Get the necessary skills for a great introduction & understanding of the music business, through lessons covering all aspects of the music industry. Continuous Music will provide you with sound music industry knowledge, with no tests or assessments - just the info you need - self-paced.

Sign Up Now Frequently Asked Questions
Picture Of Mike Cotton Stapleton

“In 2015, at the ripe old age of 36, I made the decision to go back to school to further my education in the Entertainment Industry. Filled with many emotions – predominantly fear and self-doubt – I walked in to my very first lecture. I was fortunate enough to have Ben running that class and I was made to feel instantly at ease.

His incredibly warm, open and humorous persona was only superseded by his wealth of experience and knowledge of the Music Industry. His authentic passion for both the industry and education was infectious and I sincerely enjoyed every class I had with him. Ben made an extraordinary effort with me personally to make me feel supported at a time when I was feeling quite doubtful that emerging in to an industry at my age was a sound choice.

More recently I have graduated from that educational facility and have gone on to create my own successful business. It was having lecturers like Ben Steer that instilled in me not only the education and tools required to create my own dream job but more importantly the self-belief and how to think creatively. 

Ben was truly the best teacher I have had. I couldn’t recommend him more.”

Mike Cotton-Stapleton, JMC Business & Management Graduate
Rick Grossman Signing On Stage

“I’ve known Ben for many years now through different bands that I’ve played in. Ben’s background has been working with the great record companies and in various departments. For instance; promotion, A&R and publicity. He has a great love of music from both as a fan and from a commercial point of view. I would like to mention Ben’s particular ability to connect with any band on any level. He has a great rapport with every band he’s worked with. I wish him all the best with Continuous Music – it’s such a great idea”.

Rick Grossman, Hoodoo Gurus

Ben Steer is one of the top Music Business Management educators in the world, with a huge career in the Australian Music industry and having worked in Music Business Education at the highest level. Ben’s development of Continuous Music has provided a short cut of information and tools for Music Industry hopefuls, rolling a career’s worth of knowledge and information into one place and allowing both the new and experienced to learn what they need to know to achieve their goals and be successful in the Music Industry.

Mickey Pye Owner , Bathurst Academy of Music . Recording Artist and touring musician.
Elle Baltra Having Breakfast With A Friend
“I met Ben as a mature age student. Right from the get-go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work.  I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben”
Elle Baltra, MTV Australia Presentation Scheduler
Black And White Picture Of Thomas Macokatic
“I met Ben as a mature age student. Right from the get go he had my attention as you could tell he has a wealth of experience within the music industry and how it works. Safe to say having Ben as a lecturer throughout my time as a mature age student kept me sane and wanting to continue attending. His passion and knowledge of the industry is infectious and refreshing in such a competitive field of work.  I could not have gone through the years I spent in tertiary learning without having a teacher as great as Ben”.
Thomas Macokatic, Musician
Picture Of Mike Cotton StapletonRick Grossman Signing On StageElle Baltra Having Breakfast With A FriendBlack And White Picture Of Thomas Macokatic