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Course Outline Copyright – Why I Need to Understand It The Lowdown When we talk about copyright we are really talking about one of the key areas of the music industry that musicians and songwriters need to fully understand. This…
Course Overview Artist Management – What It Takes To Build Careers The Lowdown In this course, we will help you understand the role of that all important person in the music/entertainment industry: the artist manager. Artist managers can also be referred…
Course Overview Promotions – How To Make Some Noise and Get Heard The Lowdown Firstly, we’ll discuss what ‘promotion’ is, then we’re going to dive on in and pull apart some of its key elements: publicity public relations advertising We’ll…
Course Overview Music Publishing – How To Make Money Out of Your Songs The Lowdown We are going to delve into the wonderful world of songwriting and the business of music publishing in this course. Music Publishing is perhaps the oldest…
Course Overview Artist & Repertoire – The Business of Recognising Talent The Lowdown In this course we will be looking at how A&R and talent spotting are very much an essential part of the music & entertainment structure. Everybody wanting…
Course Overview Touring – Taking Your Music On The Road The Lowdown This course will introduce you to the world of playing your music live. It’s about taking your music to the streets and building an audience – and growing…
Course Overview Music Industry General Knowledge – Part 1 – The How, When, Why & What of the Music Industry. The Lowdown The purpose of this course is to help musicians, aspiring artist managers or potential booking agents to better…
Course Overview Music Industry General Knowledge – Part 2 – The How, When, Why & What of the Music Industry. The Lowdown The purpose of this course is to help you better understand (or at least give you glimpse into)…
Course Overview The Recorded Music Industry – Everything You Wanted To Know About The Recording Biz The Lowdown This course will take you – the musician – through the historic and very exciting world of recording music, otherwise known as…
Course Overview Marketing – Why I Need To Understand The Market The Lowdown By undertaking this course you will discover that marketing is really about the process of exchange. You, as an act or manager (or both) will learn about…
Course Outline Let’s Do The Business – Going The Distance The Lowdown This course is about going into business for yourself. It’s about having the passion and drive to start your own business, and the ways to go about realising…
Course Outline Collection Societies The Lowdown What’s a collection society and why do we have them? The key players – who collects the income from the copyrights in songs? Which is the collection society that administers and collects the mechanical…
